New research from McKinsey & Co. ‘The rise of the networked enterprise: Web 2.0 finds its payday‘ says that Web 2.0 technologies will be used to intensively connect what goes on inside a company with the external world, namely customers, business partners and suppliers. McKinsey calls this new kind of company the networked enterprise, which for business is probably a much more appropriate term than social networking, and it says companies employing this approach use management practices that lead to … Continue reading McKinsey Report on Web2.0 in the Enterprise